Zurich
Re-imagining the future of health
Livewell is Zurich’s wellness app that enables companies to foster a healthy and satisfied workforce leading to increased productivity, higher retention rates, and positive company culture.
How does a Forbes Top 100 company change the future of well-being?
Spot On partnered with Zurich to elevate its LiveWell app with a bold new design system, improved strategic direction and personalisation.
The redesign focused on building a holistic framework for positive habits to enable employees to appreciate and constructively improve their most valuable asset, their health.
Research
The Spot On team crafted a journey connecting physical and mental well-being for millions of employees worldwide.
Globally do not meet the minimum recommended physical activity per week
Globally suffer from depression and anxiety
Of US workers suffer from work-related stress
Crafting a progressive health brand
Establishing the LiveWell identity was a careful balancing act, weighing up authority and professionalism with the friendly tone of an accessible companion. A fully integrated visual language and quirky illustrative style enabled the brand to effectively communicate its content with consistency, conviction and clarity.
Scientifically sound, easily congestible
The app acts as a digital doorway that bridges the gap between scientifically backed healthcare, and the practicality that a modern-day audience demands.
A proven process that delivers exceptional results
The team uncovered unique opportunities based on market performance and constructed extensive user journeys that resonate with a global audience using design thinking.
Qualitative outcomes
Both the active users and the transactional content consumed increased by more than 60%.